Tilla × RGG · Partner insight report July 28, 2026

Boutique visibility and measurable sell-through

Ten production-backed examples show sales concentrating around boutique exposure and falling to zero during verified no-exposure windows. Two flagship families also show demand returning when placement resumes.

139Units in pre-gap windows

130Orders represented

$122.4KPre-gap order-line revenue

0Units in matched gaps

Core observation

137 of 139 pre-gap units were purchased inside active boutique windows. Across these selected cases, sales stopped when visibility stopped.

Evidence portfolio

Absolute unit loss, ranked

The two flagship families account for most observed volume. Eight supporting examples reinforce the same direction across 14-, 30-, and 60-day matched windows.

Units before gap → units during gap

LGBDRD70232

63→0

LGBDRD70053

46→0

PDF60411

5→0

LGERSTRD040

4→0

LGNKRD70099

4→0

LGBDRD70232-7C-SL

4→0

BRF61964LD

4→0

BD70070 14K

3→0

ERSTPC033 SP

3→0

PDJR150 14K WG

3→0

10 / 10Selected examples reached zero units in the matched no-exposure window.

98.6%Of pre-gap units occurred inside active boutique windows.

38Units returned across the two flagship families after re-exposure.

0Canceled units across all measured pre-gap orders.

Read correctly: these are deliberately selected examples, not an estimate of the average effect across the full catalog. Their value is as concrete, auditable candidates for a controlled placement test.

Flagship case 01

LGBDRD70232

Lab-grown diamond straight-line tennis bracelet family

63-unit absolute decline

Boutique exposure 63

units · 59 orders · $69,942.75

Measured Dec 12, 2025–Jan 11, 2026

No boutique exposure 0

units · 0 orders · $0

Measured Jan 12–Feb 10, 2026

Exposure returns 8

units · 8 orders · $9,667

Measured Feb 20–Mar 21, 2026

Why this case is strong

63 / 63units inside boutique windows

25boutique events in exposure episode

8 / 8rebound units inside boutiques

The result reflects 59 distinct orders—not a single bulk transaction—and contains no canceled units.

Largest child-SKU contributors

LGBDRD70232-5C-SL-14W30 units$35,250

LGBDRD70232-5C-SL-14Y16 units$18,784

LGBDRD70232-3C-SL-14Y8 units$7,090

Flagship case 02

LGBDRD70053

Round diamond station bracelet family

46-unit absolute decline

Boutique exposure 46

units · 44 orders · $16,680

Measured Dec 2, 2025–Jan 1, 2026

No boutique exposure 0

units · 0 orders · $0

Measured Jan 2–Jan 31, 2026

Exposure returns 30

units · 29 orders · $7,720

Measured Mar 21–Apr 19, 2026

Why this case is strong

46 / 46units inside boutique windows

23boutique events in exposure episode

30 / 30rebound units inside boutiques

The family returned to 30 units across 29 orders after re-exposure, producing the clearest recurring on/off/on pattern.

Largest child-SKU contributors

LGBDRD70053-1C-DBY-14Y19 units$5,890

LGBDRD70053-050C-DBY-14Y8 units$2,160

LGBDRD70053-075C-DBY-14Y6 units$1,680

Supporting evidence

Eight additional exposure-gap examples

Matched windows reflect the verified gap available for each family. Shorter windows are not presented as equivalent to the 30-day flagship cases.

PDF60411

Round diamond solitaire pendant

5 → 0

14 days · $444.85 pre-gap · re-exposed later

LGERSTRD040

Lab-grown diamond solitaire studs

4 → 0 → 2

14 days · $480 pre-gap · sales returned

LGNKRD70099

Lab-grown diamond station necklace

4 → 0

14 days · $5,520 pre-gap · re-exposed later

ERSTPC033 SP

Diamond promotional stud earrings

3 → 0

14 days · $462.66 pre-gap · re-exposed later

LGBDRD70232-7C-SL

Seven-carat lab-grown diamond bracelet family

4 → 0

30 days · $6,336.12 pre-gap · re-exposed later

BRF61964LD

Eight-carat lab-grown diamond tennis bracelet

4 → 0

60 days · $8,555.68 pre-gap · no later exposure observed

BD70070 14K

Ten-carat four-prong tennis bracelet

3 → 0

60 days · $13,587.63 pre-gap · no later exposure observed

PDJR150 14K WG

Pear-shaped ruby and diamond pendant

3 → 0

60 days · $438.93 pre-gap · no later exposure observed

Partner action plan

Turn the observed pattern into measured lift

A jointly monitored placement pilot can separate exposure impact from price, promotion, seasonality, and availability.

Proposed partner pilot

Use the strongest families as test candidates for planned re-feature windows, with matched products held as controls.

Select comparable families

Match on category, price band, recent sales, and available inventory.

Schedule defined placement windows

Record boutique dates, placement type, price, and promotional treatment.

Measure incremental lift

Compare units, conversion, revenue, and post-event persistence against controls.

Attribution

Overlapping boutique intervals were merged before calculating exposure periods, preventing duplicate counting across simultaneous events.

Sales

Marketplace order lines were aggregated at RGG family level. Canceled and returned orders were excluded; canceled quantity was zero in the measured examples.

Interpretation

This is observational evidence. Price, promotion, seasonality, and historical availability may contribute. Selection is illustrative, not a catalog-wide incidence estimate.